SWOT Analysis Examples. Shell Case Study. Royal Dutch Shell was formed in 1907, although the history dates back to the early 19th century. Shell's headquarters are in The Hague, the Netherlands, and the Chief Executive Officer is Ben van Beurden. The parent company of the Shell group is Royal Dutch Shell plc, which is.
Overview of Shell and Operations - Shell is a group of energy and petrochemicals companies, which are operating in more than 140 countries and territories. The 'Royal Dutch/Shell Group,' commonly know as Shell, is an amalgam of over 1,700 companies all over the world. 60% of the Group is owned by Royal Dutch of the Netherlands, and 40% is owned by the Shell Transport and Trading Group of Great Britain. These two companies have worked together since 1903. Shell includes companies like Shell Petroleum of the USA (which wholly owns Shell Oil of the USA and many subsidiaries), Shell Nigeria, Shell Argentina, Shell South Africa, and other individual subsidiaries (shell.com). Shell's parent, Royal Dutch/Shell Group is the world's second largest private sector energy corporation in the world, behind Exxon/Mobil and ahead of British Petroleum. The Royal Dutch/Shell group has proved reserves of 14.4 billion barrels of oil, but is actively involved in a renewable energy sector developing wind, hydrogen and solar power opportunities. The company's headquarters are in The Hague, Netherlands with a registered office in London. The Royal Dutch/Shell Group had sales of $386 billion, operating income of $35 billion, and $21 billion in profits for 2010 (shell.com). Analysis:Changes facing merger of RDPC and STT- One of the most obvious changes that resulted from the merger of Royal Dutch Petroleum and the Shell Transport and Trading Group was the shift in managerial structure. RDP moved