We all make mistakes but some are more permanent and more painful to erase than others - just ask Soulja Boy.
On Thursday the 25-year-old rapper revealed he was having laser treatment in a bid to remove his Gucci symbol tattoo that sits in the middle of his forehead.
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Not Gucci: Soulja Boy rapper revealed he was having laser treatment in a bid to remove his Gucci symbol tattoo on Thursday posting a video of the procedure
The Crank That star only got the tattoo in 2012, but seems he is no longer a fan of the luxury goods label.
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The rapper posted a video of himself undergoing the treatment and it is certainly not for the faint-hearted.
While Soulja Boy Tell 'Em - which is his full stage name - comes across as a tough guy, even he flinched as the laser technician started the first of no doubt many sessions to remove the symbol.
The before: The Crank That star only got the tattoo in 2012, but seems he is no longer a fan of the luxury goods label (pictured here the year he got the ink)
The rapper may be looking at a lot of time in the chair to get rid of all his face tattoos, as he has quite the collection - not to mention the fact his entire body is also covered in ink.
Despite the painful treatment as soon as it finished the star seemed in good spirits, posting a number of Snapchats of himself.
The rapper -whose real name is DeAndre Cortez Way - had a bandage tapped across his head but managed to make a few jokes and laugh with his pals.
Ouch! While Soulja Boy Tell 'Em - which is his full stage name - comes across as a tough guy, even he flinched as the laser technician started the first of no doubt many sessions to remove the symbol
Quick recovery: Despite the painful treatment as soon as it finished the star seemed in good spirits, posting a number of Snapchats of himself
Taking to social media, Soulja Boy explained this is not just for vanity but rather part of a personal journey.
The 25-year-old wrote: 'Recently I've been going through this process to get my tattoos removed, wanted to share the actual procedure.
'I appreciate all my friends, fans, and family. We have to strive to be a better person every day.'
Laugh it off: The rapper -whose real name is DeAndre Cortez Way - had a bandage tapped across his head but managed to make a few jokes and laugh with his pals
'Striving to be a better person': Taking to social media, Soulja Boy explained this is not just for vanity but rather part of a personal journey
A few to go: The 25-year-old's body is covered in tattoos but for the moment he seems to be just targeting his multiple face tats
Soulja Boy has not been having the easiest couple of months after finding out he had been scammed out of a massive $175,000.
According to Buzzfeed, fraudsters used fake or stolen credit cards to purchase the rapper's hoverboards - which he calls Soulja Boards - and he now has to cover the costs and pay the missing money to Stripe, a company that processes online credit card payments for online merchants.
The sales represented 75 percent of all things bought from the rappers store which sells the boards for $1,500 a pop.
Didn't fly: Soulja Boy (pictured June) has not been having the easiest couple of months after finding out he had been scammed out of a massive $175,000 after fraudsters bought his hoverboards with fake credit cards
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